
Manthika Business: starting and running a business in India.
Books for the person who decides and pays: the owner of a shop, the founder with a product, the worker going out on her own. The rules, the money and the decisions, worked on the page for a business like yours.
None of the books is out yet. Three are being written; the first reaches Kindle late 2026. Every title below has a tell-me-when link.
Tell me when a book is outWho the books are for
Three readers, cut by what they already know
Starting from a trade
You have a skill, or a lakh or two and a place in mind. A book per step, from the first job to your own shop, in Hindi and English.
Running a business
You know your customers, your margin and your suppliers. What you lack is the regime: tax, accounts, labour, contracts. A book per regime, decisions ranked by what each costs.
Building a product
You can build, and probably sell. What you lack is what a shop owner knows natively, and the rules across India, the US and Europe. A book per question, with the fork worked for each country.
Being written now

GST for Business Owners
What a business does to itself under GST, decision by decision, with the rupee cost worked on the page. Read by two chartered accountants before it ships.
Being written; first to Kindle, late 2026
How a trade ladder works
A book per step
Salon work is the first ladder. Singing is next, starting at step 0.
Step 0
is this work for you
Step 1
the first job
Step 2
good at the job
Step 3
on your own
Step 4
your own place
Every title, and where it stands
The list
Titles are added one line at a time. A title is planned when its folder opens; until then it is a candidate. Tell us which one you want and we will write to you when it is out.
For business owners
12 titles, one line each, with a tell-me-when link.
| Title | State | |
|---|---|---|
| GST for Business Owners | Being written | Tell me when |
| Income tax for Business Owners | Candidate | Tell me when |
| Your accounts, read as the owner | Candidate | Tell me when |
| Getting paid | Candidate | Tell me when |
| Your first hires | Candidate | Tell me when |
| Which form your business takes | Candidate | Tell me when |
| Borrowing for your business | Candidate | Tell me when |
| Selling to the public | Candidate | Tell me when |
| The notice | Candidate | Tell me when |
| Dealing with people: customers, employees, officials, vendors | Candidate | Tell me when |
| Family in the business | Candidate | Tell me when |
| The MBA for your own business | Planned, 2027 | Tell me when |
For software founders
9 titles, one line each, with a tell-me-when link.
| Title | State | |
|---|---|---|
| IP for Software Founders: what you own, and what you owe others | Being written | Tell me when |
| Where your company lives | Candidate | Tell me when |
| What you give up when you take money | Candidate | Tell me when |
| Your customer’s data | Candidate | Tell me when |
| Tax and money across borders | Candidate | Tell me when |
| Hiring across borders | Candidate | Tell me when |
| What you owe your customer | Candidate | Tell me when |
| Selling, being bought, shutting down | Candidate | Tell me when |
| What a business is, for someone who can build a product | Candidate | Tell me when |
For a trade or a profession
7 titles, one line each, with a tell-me-when link.
| Title | State | |
|---|---|---|
| Salon work, step 1: first job | Planned, 2027 | Tell me when |
| Salon work, step 2: good at the job | Being written | Tell me when |
| Salon work, step 3: on your own | Planned, 2027 | Tell me when |
| Salon work, step 4: your own parlour | Planned, 2027 | Tell me when |
| Salon work, step 0: is this for you | Candidate | Tell me when |
| Singing, step 0: is this for you | Candidate | Tell me when |
| Earning on your own: choosing and testing | Candidate | Tell me when |
Why these books
India has always worked for itself
For most of its history, India worked for itself: the farmer, the weaver, the trader, the shopkeeper earned from their own hands and their own customers. Six working people in ten still do. The idea that a working life means a job, with a salary and a pension, is about a hundred years old here, and that job is losing its safety.
The knowledge of how to do that was never written down for them; what exists is written for the accountant, the law student, the MBA and the investor, or is a blog written to sell you a loan.
These books are written from the chair of the person who decides, and who pays when the decision is wrong. They do not replace your accountant or your lawyer. They change what you bring to them.
Presenter, Mohnish
